There is a new wave of music video directors building the next generation of legends right now. You have former understudies to legendary directors, trendsetting social media directors, and favorite new original directors like Jay Laurent who is trailblazing a fast lane to the top of music.

The Los Angeles-native Jay Laurent is up next as one of the hottest new music directors in Hip Hop. A genre that is constantly evolving, the rising director’s creativity works perfectly thanks to his ideal new-age concepts. Many of Hip Hop’s hottest acts gravitate to his unique perspective and enlist the director to take their image to the next level.

Watch Jay Laurent‘s Short, “Ferrari” Now.

“Like any project, I start with a vision. I had proposed a concept idea to SkinnyFromThe9 after hearing his unreleased track “Savage”, it was the next day we both agreed to work with each other. I currently have another video releasing with “Project X”, featuring YBN Almighty Jay.

Laurent is currently promoting his own fast-growing “Know-Thx” campaign. Promoted by his visual features via social media, followers have been backing the up-and-coming director with the hashtag, #knowthax. Blending tricky effect driven shorts with forthcoming titles, and receiving thousands of intriguing fans, Jay Laurent separates himself from today’s directors with his ahead of its time tactics.

A director for the next generation of Hip-Hop, Jay Laurent is firmly planted among the new school superstars certifying their popularity with Laurent’s sought-after vision. In July, Jay Laurent will be releasing several new videos for today’s favorites SkinnyFromThe9 (“They Don’t Know Me”) and YBN Almighty Jay (“Let Me Breathe”). While collaborating with Hip Hop superstars, Jay Laurent has also mentioned several personal projects to come throughout 2019. To stay up-to-date on every Jay Laurent, follow the director and his creative vision on Instagram.

Follow Jay Laurent on Twitter: @JayLaurenttt