Becoming a successful rapper or music artist is one of those “dream jobs” that everyone believes they can get but most people have no idea how to do so. In order to become a successful music artist, you need a lot of moving parts to work together. These moving parts include areas such as music creation, networking, marketing, finances, operations, and more.
When looking at all of these moving parts from a high-level view, they can get overwhelming. However, once you start diving into each area – you’ll see that, while not easy, each area is fairly simple.
Despite the simplicity, a lot of upcoming music artists lack the education and “know-how” for becoming successful. They typically go to the recording studio, create a song, and broadcast it on social media several times per day.
This cycle usually repeats itself until the artist runs out of money or burns out. Instead, most music artists should focus on learning and educate themselves about the different moving parts involved with becoming a successful artist.
Becoming a rapper, singer, or a music artist in any other genre is just like starting a business.
You wouldn’t start building houses if you didn’t know anything about construction. So why would you start a music career when you don’t know anything about the music industry?
So, in this post, I’m going to give you a few tips that I think will help you on your journey to becoming a successful music artist.
Create Good Music For Your Target Audience
While I’m not a big fan of telling artists to just focus on making good music if they want to be successful – making good music for your target audience is a top priority.
Making good music for your target audience will allow your records to emotionally connect with current/potential fans.
Now, when I say emotionally connect with fans, I don’t mean you have to make them cry or feel happy. There are a lot of different emotions that you can make the listener feel.
Some of the emotions you can make the listener feel through music include:
Regardless of what emotions you’d like to make the listeners feel, you need to study your target audience to get an idea of what emotions your target audience is looking to receive.
If your target audience is, on average, joyful and positive – it will be a lot easier to make them feel more joyful and positive than it would be to make them feel sad and depressed.
Here are a few things you should learn about your target audience (on average) to better understand them:
How old are they?
Are your listeners majority men or woman?
What are their hobbies?
Do they use slang often? If so, what words or phrases are most popular?
Do they (on average) have a similar problem that you can help them solve? (for example, maybe most of your target audience has a problem getting jobs after college)
And, that list doesn’t stop there. There is a lot more you can learn about your target audience.
The more you know about them, the easier it will be to connect with them. You’ll know all the right things to say that they can relate to and, overall, be able to give them a feeling that they won’t forget when listening to your music.